When deciding on your store’s layout, keep in mind that the layout will direct customer flow, guide product placement and provide the overall appearance and feel of your store. There are many factors that affect your floor plan of choice such as the products you sell, shape and size of your sales floor and even the customers you want to attract.
For instance, supermarkets use a grid store layout since it can help with organising aisles and it is easy for customers to navigate around the store. A small brick and mortar store usually uses creative layouts that enables staff to highlight new or best-selling products.
Here are three types of the most effective store layouts:
Also known as a straight layout, grid floor plans use both wall and floor space efficiently. With shelving placed parallel to walls, this floor plan maximises every area of available floor space even the corners. A grid floor plan makes it easy for customers to navigate around the store and for store owners and staff to organise their products.
Grid layouts are commonly used in grocery and convenient stores since they tend to provide a grab-and-go experience for customers. This type of layout is also appropriate for small retail stores that stock products in quantity such as books, toys, and kitchenware. However, a grid layout is not ideal for stores that require a high-end, branded environment that encourages relaxed browsing.
A loop floor plan, also known as a racetrack layout, provides a guided shopping experience to customers. It features a pathway throughout the store that enables customers to see every product on display. With a loop floor plan, you can combine different store layouts such as a free-flow or grid layout or even a mix of both.
Whatever way you design it, a loop floor plan will surround customers with product displays and allow many types of creative display variations to encourage customers to purchase your products.
When it comes to free-flow store layo