When deciding on your store’s layout, keep in mind that the layout will direct customer flow, guide product placement and provide the overall appearance and feel of your store. There are many factors that affect your floor plan of choice such as the products you sell, shape and size of your sales floor and even the customers you want to attract.
For instance, supermarkets use a grid store layout since it can help with organising aisles and it is easy for customers to navigate around the store. A small brick and mortar store usually uses creative layouts that enables staff to highlight new or best-selling products.
Here are three types of the most effective store layouts:
Also known as a straight layout, grid floor plans use both wall and floor space efficiently. With shelving placed parallel to walls, this floor plan maximises every area of available floor space even the corners. A grid floor plan makes it easy for customers to navigate around the store and for store owners and staff to organise their products.
Grid layouts are commonly used in grocery and convenient stores since they tend to provide a grab-and-go experience for customers. This type of layout is also appropriate for small retail stores that stock products in quantity such as books, toys, and kitchenware. However, a grid layout is not ideal for stores that require a high-end, branded environment that encourages relaxed browsing.
A loop floor plan, also known as a racetrack layout, provides a guided shopping experience to customers. It features a pathway throughout the store that enables customers to see every product on display. With a loop floor plan, you can combine different store layouts such as a free-flow or grid layout or even a mix of both.
Whatever way you design it, a loop floor plan will surround customers with product displays and allow many types of creative display variations to encourage customers to purchase your products.
When it comes to free-flow store layouts, browsing is king. The free-flow floor plan is popular for many special retailers since it enables store owners and staff to easily change and update the appearance of their store. Shelves and fixtures are placed at the right angles to encourage customers to stop and look at highlighted products at every turn.
A free flow plan makes it easy to bring customers toward specific areas in a store using signs with eye-catching colours and large text.
Use The Right Shelving
If you are looking for the right shelving to create these layouts, Shelving Shop Group can provide you with many options. We have many types of product display shelving such as wall-mounted racks, steel shelving and supermarket rack systems.
Our range of display shelves is made to complement the visual appeal of your products while keeping them organised. They are the preferred choice of many retailers in New Zealand because they are durable and adjustable. Whether you require shelving for your grocery, industrial showroom or high-end retail shop, we have the right shelving that suits your store.
Call 0800 180 280 for more details.