In designing your store’s shelving layout, perception is reality. Whatever your customers perceive is what they will act upon. This means that if you display an effective floor, shelving and product display layout, your customers will be enticed to explore the inside of your store. However, if you present a disorganised store layout that has small aisles, misplaced shelving and ineffective product placement, you can expect that most customers will just glance at your store’s interior for a few seconds then leave.
To make your store look more appealing for customers to explore, you should display effective visual merchandising. This is the practice of showcasing products to help customers find what they want easily and encourage them to buy your products. One of the elements of visual merchandising is displaying an effective store shelving layout.