Diahann BoutiqueContrary to popular belief, brick and mortar stores aren’t dead. Although it is common nowadays for businesses to begin as physical stores and eventually expand into e-commerce, that isn’t always the case.

E-commerce giant Amazon, for instance, has been dabbling in physical retail since 2015.  Amazon is the biggest online store in the world yet still sees in-store shopping as essential to the future of commerce. Other big e-commerce brands like Bonobos, Warby Parker and Casper, have also brought their virtual businesses into the physical marketplace.

Designing Your Brick and Mortar Shop

The disadvantage of an e-commerce store is that it thrives in a fiercely